This term we discussed healthcare, the environment, arts & culture, and so much more…but the one topic we did not discuss is $$$$$!! Everybody has to learn how to manage money to survive in this world. Lucky for all of us the financial services industry is also a part of the nonprofit sector! Read on to learn about the differences between for-profit banks and nonprofit credit unions! I’ll spoil the ending for you…everybody should join a credit union
Banks vs. Credit Unions
Introduction
Nonprofit and for-profit organizations are often competing for resources within the same sector and the financial services industry is no different. The main focus of this research paper will center on the question: Is there a difference between nonprofit and for-profit enterprises working in the same sector? The chosen sector is financial services and the focus will be on banks and credit unions. Both types of financial institutions provide the “basics” which include, but are not limited to: a safe place to store assets, checking accounts, credit cards, and various loans. This paper will examine the differences, if any, between the two types of financial institutions.
Nonprofit vs. Not-for-profit
Banks are for-profit and credit unions are nonprofit organizations. However, during research for this paper the term not-for-profit and nonprofit both appeared regularly in reference to credit unions. It is important to distinguish if there is a difference between a not-for-profit and a nonprofit organization. “Both types of organizations do have something in common. Both a nonprofit and a not-for-profit are allowed to make a small “profit” (or surplus) as long as that extra money is not given out to stockholders or private interests. Rather, that profit is turned back to the mission of the nonprofit or the not-for-profit. The Red Cross helps more disaster victims. The local animal shelter helps more puppies. The credit union returns it to their members in the form of lower interest rates on loans, lower fees, higher interest rates on savings and/or dividends”. [2] The terms not-for-profit and nonprofit can essentially be used interchangeably as the biggest difference is that individuals do not make donations to not-for-profit organizations. “Every year, generous people donate money to charitable “nonprofit” organizations like the Red Cross or their local animal shelter. Credit unions are a “not-for-profit” institution, rather than a “nonprofit” organization. Credit union members do not make donations to their credit union like they might to their favorite charity”. [2]
What is a bank?
A simple definition of a bank is an “establishment authorized by a government to accept deposits, pay interest, clear checks, make loans, act as an intermediary in financial transactions, and provide other financial services to its customers”. [7] “Banks are the most popular financial institutions. Most are run by a group of investors who have a large amount of capital, which goes into the funding for the bank. Some are nationwide – such as Chase Bank or Wells Fargo – while others are smaller, local institutions. Either way, a bank’s primary purpose is to make money for the investors and for the stock holders”. [6] “Banks are federally insured by the Federal Deposit Insurance Corporation (FDIC). A paid Board of Directors makes all of the decisions for the bank, which are usually profit-driven and hold little benefit for the customers of the bank. Anyone, in any city or state, can open an account with a bank, and customers hold no voting privileges or decision-making power within the institution”. [6] Even though, “one in every three Americans belongs to a credit union” [1] banks are the dominant player in the financial services industry.
What is a credit union?
A simple definition of a credit union is “a non-profit financial institution that is owned and operated entirely by its members. Credit unions provide financial services for their members, including savings and lending. Large organizations and companies may organize credit unions for their members and employees, respectively. To join a credit union, a person must ordinarily belong to a participating organization, such as a college alumni association or labor union. When a person deposits money in a credit union, he/she becomes a member of the union because the deposit is considered partial ownership in the credit union”. [8] “Since credit unions are not-for-profit organizations, the profits incurred by the credit union directly benefit the members after covering overhead costs”. [6] Similar to banks, credit unions are insured by the federal government but rather than the FDIC, credit unions are insured by the National Credit Union Administration (NCUA). Different from banks, credit unions “are democratically controlled by the members. This means that members have more say in how the credit union is run, and hold decision-making power. Members elect a Board of Directors – rather than hiring one – who are chosen to fully represent the members in making decisions and upholding policies”. [6] Traditionally, people view credit unions as a small player in the financial services industry and they are as banks have more customers than credit unions but credit union membership has continued to increase as “there are about 7,950 active status federally insured credit unions. Almost 90 million members (89,854,941) with $679 billion on deposit (679,416,086,824)”. [4]
History of Banking
The idea of banking has been around for a long time and is widely accepted worldwide. “Banking activities were sufficiently important in Babylonia in the second millennium B.C. that written standards of practice were considered necessary. These standards were part of the Code of Hammurabi – the earliest known formal laws. Obviously, these primitive banking transactions were very different in many ways to their modern-day counterparts. Deposits were not of money but of cattle, grain or other crops and eventually precious metals. Nevertheless, some of the basic concepts underlying today’s banking system were present in these ancient arrangements, however. A wide range of deposits was accepted, loans were made, and borrowers paid interest to lenders”. [12]
“We can trace modern-day banking to practices in the Medieval Italian cities of Florence, Venice and Genoa. The Italian bankers made loans to princes, to finance wars and their lavish lifestyles, and to merchants engaged in international trade. In fact, these early banks tended to be set up by trading families as a part of their more general business activities. The Bardi and Peruzzi families were dominant in Florence in the 14th century and established branches in other parts of Europe to facilitate their trading activities”. [13] “Banks became an integral part of the US economy from the beginning of the Republic. Five years after the Declaration of Independence, the first chartered bank was established in Philadelphia in 1781, and by 1794, there were seventeen more. At first, bank charters could only be obtained through an act of legislation. But, in 1838, New York adopted the Free Banking Act, which allowed anyone to engage in banking business as long as they met certain legal specifications”. [14]
History of credit unions
Credit unions have a relatively short history in comparison to the origins of banking and were established to fill a gap in the financial services market. “From their origins, credit unions were unique depository institutions created not for profit, but to serve members as credit cooperatives. The earliest financial cooperatives date back to the beginning of 19th century in England. In the mid-1800′s, Germany was the first home of credit unions as we know them today”. [4] “In 1850, he (Friedrich Raiffeisen) organized the first cooperative credit society, known as the “people’s bank”. [4] The idea of a cooperative credit society was hugely important because many individuals could not obtain credit from banks. “Raiffeisen’s goal was to provide credit to farmers. He formed the Heddesorf Credit Union in 1864 to help German farmers purchase livestock, equipment, seeds and other farming needs”. [4]
The first credit union was established in Europe but it did not take long for this “new” banking concept to be accepted elsewhere as “the first American credit union was founded in 1909 in Manchester, N.H.”. [1] Political acceptance helped solidify credit unions were here to stay in the U.S. when “President Roosevelt signed the Federal Credit Union Act in 1934, forming a national system to charter and supervise federal credit unions. Credit unions grew steadily in the 1940s and 1950s and by 1960 credit union membership amounted to more than 6 million people in over 10,000 federal credit unions”. [4]
Political Activities
The financial services industry is arguably the most heavily regulated industry in the U.S. Both banks and credit unions have vested interest in influencing politicians as new legislative regulations impacting the financial services industry are created. At times, banks lobby against credit unions “because of their not-for-profit, cooperative structures, credit unions are exempted from most state and federal taxes. Banks have convinced themselves this is an unfair advantage and have spent a lot of effort, plus a fortune in lobbying fees, trying to legislate credit unions out of existence, or at least limit who can join”. [3] As banks “attack” and try to eliminate credit unions a defensive lobbying effort will be made by credit unions to illustrate the importance of an alternative to traditional banks for the individual consumer.
Today, banks and credit unions both find themselves heavily involved in the lobbying process to influence the final outcome of an undoubtedly significant piece of legislation. “Financial regulatory reform is reaching the legislative end game. On May 22, 2010, the United States Senate passed the Restoring American Financial Stability Act of 2010 (the “Senate bill”) by a vote of 59 to 39. The Senate bill is the culmination of nearly a year of work by the Senate – including a month of floor debate – all designed to craft a comprehensive financial reform package. It is heavily influenced by the Obama Administration’s regulatory reform package released last summer as well as the House of Representatives’ Wall Street Reform and Consumer Protection Act (the “House bill”), passed by the House of Representatives on December 11, 2009”. [9] As a result of the recent recession and “financial crisis” politicians have been very active over the past 18 months to put measures in place to prevent such a meltdown in the future and restore consumer confidence in the financial sector. “The House and Senate bills represent the most significant and controversial overhaul of the U.S. financial regulatory system since the Great Depression”. [9]
Due to the significance of the proposed legislation and potential impacts to the financial services industry, large dollar amounts are being spent to influence politicians. “Big banks and Wall Street financial firms have spent more than $500 million, or $1.4 million a day, since the beginning of last year in lobbying and campaign contributions, according to data from Center for Responsive Politics. Preventing stronger oversight and transparency in response to the financial crisis has been their number one legislative priority”. [11] The goal of the lobbying is to protect revenue streams for both banks and credit unions so they can continue to fulfill their missions, which are certainly different. The mission for banks is to protect profits so they can continue to make money for shareholders and for credit unions the mission is to stay in business so they can continue to provide individuals with alternative to traditional banking. “The tone of nearly all the television ads on financial reform — now totaling $23 million in ad buys to-date — has been to take action or to tinker on the margins”. [10] Regardless of the goal, both banks and credit unions are highly involved in this lobbying process. “The Independent Community Bankers of America lobbying group deployed 500 bankers sporting “I (heart) Community Banks” buttons to Capitol Hill offices in recent days to ask for changes to the bill”. [10] Credit unions have taken a more traditional grassroots approach by encouraging credit union employees and members to write, e-mail, and call local legislators to influence changes in the upcoming legislative decision process but have also made funds available for lobbying efforts.
The table below illustrates the significance of the financial reform bill by the amounts of money being used for lobbying by various organizations within the financial services industry. Credit union funds are a small fraction when compared to the funds used by the commercial banks.
Organizations Contributions Lobbying Totals
Accountants $5,197,550 $14,271,648 $19,469,198
Commercial Banks $7,335,845 $50,834,495 $58,170,340
Credit Unions $1,233,995 $9,221,112 $10,455,107
Finance/Credit Companies $2,715,353 $35,546,683 $38,262,036
Insurance $14,745,744 $164,115,335 $178,861,079
Real Estate $25,941,525 $67,347,930 $93,289,455
Savings & Loans $246,110 $1,190,000 $1,436,110
Securities & Investment $30,044,582 $93,288,208 $123,332,790
Total $87,460,704 $435,815,411 $523,276,115
*Source: Center for Responsive Politics [11]
Fees, service, and rates
Individuals may choose a bank or a credit union based on many of the distinguishing factors already presented in this paper. While, “The single biggest difference between a bank and a credit union is the ownership structure,” says Welte. “Banks are either privately owned or public companies. Therefore, their primary function is to earn profits for their owners. (In credit unions) net income is earned only to the extent necessary to build sufficient capital reserves. Earnings over and above this are returned to members through adjustments to loan and savings rates or expansion of services”. [1] Although, the biggest difference between banks and credit unions may be the ownership structure the majority of consumers are not aware of this fact and it most likely will not be a significant factor in their choice of where to conduct their financial business.
Three themes that emerged during the research phase of this paper indicate that fees, service, and rates are distinguishable differences between banks and credit unions and may influence a consumer’s choice. “A current trend among banks, which is sending more people to credit unions, lies in the charging of monthly fees. For example, if you have a checking account with Bank of America, you will be charged a monthly maintenance fee unless you have direct deposit from your employer or maintain a specified balance. With a credit union, this isn’t an issue. Since credit unions aren’t in the business of making money as not-for-profit organizations, they don’t charge the high fees and finance charges of traditional banks”. [6] “Any profits credit unions do make are distributed as dividends to their members. Contrast that with banks, which continually invent new fees and policies to boost profits”. [3]
Service is the second theme that emerged as a reason an individual may choose a credit union instead of a bank as “many people choose credit unions over banks because they like the fact that they are treated as a benefit to the institution, rather than “just another account number”. [6] “When it comes to personal attention, high-quality service and low fees, credit unions continue to knock the socks off other providers in the financial services marketplace,” says Daniel A. Mica, president and CEO of Credit Union National Association. Americans seem to agree. Credit unions have topped the consumer satisfaction ratings in American Banker’s annual survey for 12 years in a row”. [1]
Finally, credit unions tend to offer higher rates on deposit products and lower rates on loans primarily because of their nonprofit ownership structure. Better rates allow individuals to have more disposable income and that can equate to thousands of dollars over a lifetime. The table below illustrates average interest rates at credit unions and banks. Although, the data is not current for this year the chart illustrates the consistent difference in rates between credit unions and banks.
Product Credit Unions Banks
Credit Card 11.64% 12.76%
48-month new car loan 5.46% 6.91%
48-month used car loan 5.72% 7.50%
36-month unsecured loan 10.60% 12.47%
HELOC (home equity line of credit) 4.70% 4.90%
30-year fixed rate mortgage 5.44% 5.58%
Regular savings account 0.68% 0.44%
Money Market Account 1.22% 0.62%
Interest Checking Account 0.48% 0.36%
*Rates Comparison Source: Datatrac, December 2008 [3]
If credit unions consistently offer lower fees, superior service, and the best rates then why does anybody do business with a bank? There are several factors that contribute to the overwhelming success of banks. The first factor is that banks tend to be bigger so they have larger marketing budgets, which increases public awareness. The second factor is that often time banks are “first to market” in regards to new products and services. Credit unions tend to follow trends and not be on the cutting edge of new technology. Another factor is that “banks have more branches and more ATMs. They are on street corners and in grocery stores. More outlets mean more convenience for their customers”. [5] Finally, “people don’t know they can join a credit union. Essentially, credit unions have not done a very good job of publizing that most anyone can join a credit union. Many people believe they do not “qualify” for membership”. [5]
Conclusion
”Everyone needs a place to store their money, and unless you plan on keeping it under your mattress or in the cookie jar, you’ll need to have an account with either a bank or a credit union”. [6] Credit unions and banks offer very similar products and services such as checking accounts, credit cards, and loans but that is where the similarities end. The two organizations have vastly different missions, ownership structure, and philosophies about how to offer their products and services. Since, everybody has to “deal” with money in his or her life it is critical to know what options are available to you. The bottom line is that “Whichever you choose – a bank or a credit union – make smart decisions with your money and be sure that you’re getting the most out of your banking institution”. [6] In the end, the decision to choose between a bank or a credit union, similar to many decisions in life, will come down to your own personal self interest.
References
[1] Bankrate.com (2010). Own your own bank — join a credit union. (Updated: Jan. 29, 2003). Retrieved from http://banking.about.com/gi/o.htm?zi=1/XJ/Ya&zTi=1&sdn=banking&cdn=money&tm=32&f=00&tt=14&bt=1&bts=1&st=34&zu=http%3A//www.bankrate.com/yho/news/cu/20021015a.as
[2] Credit union blog (2010). Not-for-profit vs. nonprofit. Retrieved from http://www.betteryourmoney.org/not-for-profit/not-for-profitvsnonprofit.php
[3] MSN Money (2010). Ditch your bank for a credit union (Updated April 9, 2009). Retrieved from http://articles.moneycentral.msn.com/Banking/BetterBanking/DitchYourBankForACreditUnion.aspx
[4] National Credit Union Association (2010). History of Credit Unions. Retrieved from http://www.ncua.gov/about/history.aspx
[5] Thefinancebuff.com (2010). If Credit Unions Are Better, Why Don’t More People Use Them? (April 29, 2008). Retrieved from
http://thefinancebuff.com/2008/04/if-credit-unions-are-better-why-don.html
[6] Banklady.com (2010). Credit Union Vs. Bank: Which is Best for You? Retrieved from http://www.banklady.com/credit-union-or-bank.asp
[7] Businessdictionary.com (2010). Retrieved from http://www.businessdictionary.com/definition/bank.html
[8] Investorwords.com (2010). The Biggest, Best Investing Glossary on the Web. Retrieved from http://www.investorwords.com/1214/credit_union.html
[9] The Harvard Law School Forum on Corporate Governance and Financial Regulation. Detailed Summary of Senate Financial Reform Bill. Margaret E. Tahyar, Davis Polk & Wardwell LLP (Sunday May 30, 2010 at 9:13 am)
Retrieved from http://blogs.law.harvard.edu/corpgov/2010/05/30/detailed-summary-of-senate-financial-reform-bill/
[10] TPMDC. Bank Lobbyists See Writing On Wall — Publicly Support Financial Reform. Christina Bellantoni (April 28, 2010, 5:08PM). Retrieved from http://tpmdc.talkingpointsmemo.com/2010/04/bank-lobbyists-in-tricky-spot—-theyre-calling-for-action-since-reform-seems-inevitable.php
[11] Ourfinancialsecurity.org (2010). Americans for Financial Reform – Accountability, Fairness, Security. As Senate Begins Financial Reform Debate, Industry Spends Tens of Millions to Influence Debate (March 22, 2010 – 1:11 pm). Retrieved from
http://ourfinancialsecurity.org/2010/03/as-senate-begins-financial-reform-debate-industry-spends-tens-of-millions-to-influence-debate/#
[12] “A History of Money from Ancient Times to the Present Day”, Cardiff, UK, University of Wales Press. Davies, G. (1994). Retrieved from
http://people.brandeis.edu/~cecchett/Textbook%20inserts/A%20Brief%20History%20of%20Banking.htm
[13] “Banking Through the Ages”, New York, Dodd, Mead & Company. Hoggson, N. F. (1926). Retrieved from http://people.brandeis.edu/~cecchett/Textbook%20inserts/A%20Brief%20History%20of%20Banking.htm
[14] “Commercial Banking in the United States: A History”:, Hinsdale, Illinois, Dryden Press. Klebaner, B. J. (1974). Retrieved from
http://people.brandeis.edu/~cecchett/Textbook%20inserts/A%20Brief%20History%20of%20Banking.htm